hi! i’m ivy, visual designer based in san francisco. officially trained by nyu, unofficially trained by pinterest. previously interned at harmony, radiate, and build4good. 
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project:
happy internet club website design
tools used:
photoshop, figma

focus:
visual design
brand identity
website design
user experience

project brief:
The Happy Internet Club is a satirical social web experience centered around a fictional online leader named Liam. Our “client” tasked us with designing a digital friendship portal that feels like it emerged straight from the early 2000s internet. Complete with chaotic UI, bright gradients, diary-style layouts, and a gamified system that ranks you and your friends as “Best Digital Friend.”

The goal: build intrigue, encourage engagement, and create a playful, intuitive social hub where users complete quizzes, watch lectures, refer friends, and increase their Friendship Score.